2). Pertaining to page 195, complete objective 1, 2, 3, 6 OR 7.
http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1408&bih=613&tbm=isch&tbnid=2n3AbfOv-0YT-M:&imgrefurl=http://jjseno.blogspot.com/2011/10/emotionalizing-business-part-2emotions.html&docid=XZYvirqEAXnI4M&imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbx_FONN5kLgZlCMSjOrqBR6CdkVPZBr6h8DQ71SAM2sVHgSEkYxsbd5xLs29h1mI6bwgkcrgwnzqWBEIL6FRb-0P-Uy-yJ6487_uUB0I6tPrIWDlz4AFuIfz6mdQLvxydhoANeLi4cCY/s1600/Fear%252Bad%252Ba%252Breal%252Bone.jpg&w=500&h=375&ei=SSy2TozZE8OTiQLes-g7&zoom=1&iact=hc&vpx=403&vpy=140&dur=297&hovh=194&hovw=259&tx=150&ty=106&sig=104908340232940388573&page=1&tbnh=134&tbnw=179&start=0&ndsp=21&ved=1t:429,r:2,s:0
This advertisement demonstrates appeal to fear because its insinuating that most people fear what their cholesterol levels are. Most people our age (18-25) would think that a final exam (what the advertisers are comparing cholesterol to) would be much scarier than a cholesterol blood check, but what the advertisement is trying to get across is that cholesterol tests are scary for some people, especially those who do not care about their body and do not eat well. I am sure if this advertisement had something to sell, it would be selling cholesterol pills or a diet or a weight management program or something, but from this point of view, its just trying to invoke fear into people about their cholesterol, to make people worry about it, therefore take care of themselves and their bodies. I think this advertisement is a very good argument, because it has good evidence and premises.
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